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Thursday, November 25, 2010

Free Your Ideas

DIGI Telecommunications Sdn Bhd is dialling it up on the youth frequency with its latest platform, Free Your Ideas Facebook contest, giving away RM60,000 over the next few weeks.

Until Nov 30, young people nationwide are encouraged to rally together and voice their passion for an idea, aspiration or social cause. The project with the most votes stands a chance to be seed-funded by DiGi.

"Youth today are so much more aware of themselves and the community at large, putting a lot of energy in what they believe in. We have a platform to enable them to freely express their interest in a fresh and exciting way that can inspire their peers to follow in their footsteps," says DiGi head of segments Moharmustaqeem Mohammed.


The unique entries received to date exhibit a wide range of youth interests that include championing social causes. "Some entries are quite noble and inspiring, for example building a hostel for children in a rural school to save them from walking miles from their homes and across rivers. This shows how socially aware of others' needs our youth are," says Moharmustaqeem.

At the other end of the spectrum, there are some entries that look at fulfilling personal aspirations. For instance, three best friends have mooted the idea to have one last skydiving adventure together before parting ways to further their studies.

The contest is inspired by the Buddyz feature from DiGi's latest youth pack, DiGi Easy Prepaid. To bring the Buddyz theme to life, the contest is open to groups of two to four youth between 13 and 30 years old. Each week, DiGi is granting up to RM10,000 to the team that generates the most votes for its idea.


For details, log on to the Free Your Ideas tab on www.facebook.com/DiGiYouths or watch the video at www.youtube.com/user/playDiGi



Read more: Free Your Ideas http://www.nst.com.my/nst/articles/ddg/Article#ixzz16JCEJwMl

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